Most Used AI Models for Marketing

Tokens used for marketing in the week of Sep 21 – 27, from a sample of requests sorted by use case.

RankModelMarketing usageOutput price
1DeepSeek V4.1 Flash DeepSeek90B tokens$0.48 per 1M tokens
2GLM 5.3 Flash Z.ai66B tokens$0.5 per 1M tokens
3DeepSeek V4 Flash 0423 DeepSeek45B tokens$0.084 per 1M tokens
4DeepSeek V4 Flash 0731 DeepSeek43B tokens$1.28 per 1M tokens
5GPT-6 Luna OpenAI38B tokens$0.5 per 1M tokens
6GPT-5.6 Luna OpenAI37B tokens$1.2 per 1M tokens
7Gemma 4 26B A4B Google26B tokens$0.3 per 1M tokens
8Claude Sonnet 4.6 Anthropic21B tokens$15 per 1M tokens
9Gemini 3.8 Flash Google21B tokens$3.75 per 1M tokens
10GPT-6 Sol OpenAI21B tokens$10 per 1M tokens
11Hy4 preview Tencent17B tokens$2.5 per 1M tokens
12gpt-oss-120b OpenAI17B tokens$0.17 per 1M tokens
13Gemini 2.5 Flash Google15B tokens$2.5 per 1M tokens
14Space Bunny Alpha Undisclosed maker15B tokensFree
15Gemma 4 31B Google14B tokens$0.34 per 1M tokens

Source: OpenRouter Data API use-case sample, Sep 21 – 27 · CC BY 4.0

      OpenRouter · Vercel · CC BY 4.0

      Arena · CC BY 4.0